Dubai, 17th September 2025 – ThePubverse, the media monetization arm of ArabyAds, has signed an exclusive partnership with Whale TV, the leading independent TV OS maker. The agreement grants ThePubverse exclusive rights to Whale TV’s display and video advertising inventory across the GCC and Egypt, significantly expanding access to premium Connected TV (CTV) inventory for advertisers across the MENA region.
The collaboration strengthens ThePubverse’s position as a leading CTV enabler in MENA, giving advertisers seamless access to Whale TV’s global footprint of 44M monthly active TVs.
Whale TV licenses its TV OS to more than 400 TV brands around the world, including: Philips, Westinghouse, JVC, Telefunken, RCA, MAGNAVOX, Dixon, and others. In addition to its exclusivity in GCC and Egypt, Whale TV also enjoys strong traffic in Turkey and has an established presence across the EU5 countries (UK, Germany, France, Italy, and Spain), particularly in premium content verticals such as Hollywood productions and global entertainment.
This partnership creates a gateway for both regional and global advertisers to reach millions of households across MENA through brand-safe, high-quality, and data-driven CTV environments. Global advertisers and international brands, in particular, gain a strategic edge by being able to enter the MENA market via ThePubverse, reaching new audiences through CTV, one of the fastest-growing advertising channels in the region.
Supported formats include Masthead ATF (display and video), in-stream video ads, and standard display banners, enabling brands to run both awareness-driven and performance-focused campaigns at scale.
“This partnership significantly expands what’s possible for advertisers in MENA,” said Ayman Haydar, CEO of ThePubverse. “By bringing Whale TV’s globalCTV inventory into our ecosystem, exclusive across the GCC and Egypt, with strong traffic from Turkey, we’re offering brands greater scale, smarter placements, and access to truly premium environments. It’s a meaningful step in our commitment to Whale TV’s expansion into MENA via ThePubverse, which aligns with its global growth strategy, enabling advertisers, particularly global brands, to tap into high-value audiences across the GCC, Egypt, Turkey, and EU5countries through localized monetization solutions.
“Our partnership with ThePubversere presents a natural alignment between two companies driving the future ofCTV,” said Chris Hock, Vice President of Whale TV Ads. “ThePubverse brings a clear understanding of the MENA market, and together we’re unlocking new value for advertisers through scale, premium inventory, and a unified approach to Connected TV monetization.”
The partnership is now live, with inventory and campaign access available through ThePubverse.
About The Pubverse
ThePubverse by ArabyAds is a media monetization platform specializing in CTV, display, and mobile advertising across MENA. It enables publishers to maximize revenue while helping advertisers reach premium audiences in brand-safe, measurable environments.
AboutWhale TV
Whale TV is an independent TV operating system that makes TVs smart and simple to use. Since its inception in 2011, the company has worked with 400+ TV brands and enables 44M+ monthly active TVs around the world to help consumers discover, find and watch their favorite entertainment. With its easy-to-use TVOS, the company connects consumers, TV brands, content providers and advertisers. Whale TV is headquartered in Singapore and has teams collaborating across the globe to make TV better for everyone.
