NEW YORK — September 10, 2026 — Teads (NASDAQ: TEAD), the omnichannel outcomes platform, today announced the global expansion of its partnership with Whale TV, making Whale TV’s HomeScreen and native CTV inventory available worldwide through Teads Ad Manager.
The agreement expands a European collaboration launched in 2024 into a broader global partnership, extending advertiser access across more than 100 countries. As an independent TV operating system working with more than 400 TV brand partners, Whale TV adds further breadth to Teads’ CTV footprint across established markets and fast-growing regions in Asia-Pacific, Latin America, the Middle East, and Africa.
The expansion is part of Teads’ continued investment in CTV. Over the past year, the company has added or expanded inventory partnerships with Google TV™ , LG Ad Solutions, V (formerly VIDAA), and TiVo. Teads provides advertisers with direct access to more than 500 million addressable TV devices globally for HomeScreen advertising.
Through Teads Ad Manager, advertisers can unlock HomeScreen growth at scale by planning, activating, and optimizing campaigns across multiple OEM environments from a single platform. This multi-OEM reach is supported by more than 6,000 HomeScreen campaigns delivered since 2023, reflecting growing advertiser adoption of the format across markets and categories.
“Advertisers are looking for global CTV scale without the complexity of managing separate platforms and regional workflows, ” said Simon Klein, Global SVP Commercial Strategy CTV at Teads. “Expanding our relationship with Whale TV gives brands greater access to high-impact HomeScreen inventory while strengthening the global supply foundation behind our omnichannel CTV offering. ”
“Our partnership with Teads has grown from a strong regional collaboration into a global opportunity for advertisers, ” said Chris Hock, VP, Head of Whale TV Ads. “By making Whale TV inventory available worldwide through Teads Ad Manager, we are helping brands access high-impact TV environments more easily and connect those experiences with broader cross-screen campaigns. ”
Advertisers can access Whale TV’s HomeScreen masthead and native display placements, including formats that expand into immersive full-screen video when viewers interact with the ad. Teads will also continue to monetize Whale TV’s CTV InStream inventory globally under the companies’ existing relationship, providing complementary opportunities to reach audiences throughout the viewing experience.
Within Teads Ad Manager, Whale TV inventory can be activated alongside campaigns across CTV, web, and mobile. Advertisers can apply Teads’ audience intelligence, creative capabilities, predictive AI, and measurement solutions within the same workflow, helping connect high-impact HomeScreen placements with broader campaign objectives.
The expanded partnership also contributes to Teads’ wider CTV offering, including Teads CTVEnsemble, its suite of HomeScreen and InStream solutions. By combining growing supply access with unified activation, data, creative, and measurement, Teads is giving advertisers greater flexibility to make CTV a more integrated part of omnichannel media planning. Whale TV inventory is now live in Teads Ad Manager worldwide.
About Teads
Teads Holding Co. (“Teads”) (Nasdaq: TEAD) is a leading omnichannel advertising platform focused on driving outcomes for brand and performance advertisers across screens. With a focus on meaningful business outcomes for full funnel objectives, Teads drives value by leveraging predictive AI technology to connect quality media, beautiful brand creative, and context-driven addressability and measurement. Teads is directly partnered with more than 10,000 publishers and 20,000 advertisers globally. The company is headquartered in New York, New York with a global team of around 1700 people in 30+ countries. For more information, visit www.teads.com.
About Whale TV
Whale TV is an independent TV operating system that makes TVs smart and simple to use. Since its inception in 2011, the company has worked with more than 400 TV brands and enables over 47.5 million monthly active TVs around the world to help consumers discover, find and watch their favorite entertainment. With its easy-to-use TV OS, the company connects consumers, TV brands, content providers, and advertisers. Whale TV is headquartered in Singapore and has teams collaborating across the globe to make TV better for everyone.
