Mumbai, India - 17th February 2025 - Amazon and Whale TV® today announced the launch of Amazon MX Player, Amazon’s free video streaming service on the Whale TV platform in India, expanding access to free, premium digital entertainment on connected televisions across the country.
With this integration, Whale TV users in India can now stream Amazon MX Player’s extensive catalogue directly through Whale TV’s intuitive smart TV interface. The offering includes a wide range of popular originals, hit web series, movies, and international titles available in local languages, all accessible without a subscription.
The launch brings together Amazon MX Player’s growing slate of high-quality, free-to-watch content with Whale TV’s focus on simplicity and discovery, enabling viewers to enjoy thousands of hours of entertainment on the largest screen in the home.
Lucas Huang, VP Content Distribution at Whale TV, shared, “Whale TV was built to make great television effortless, with content discovery at the center of the experience. By bringing Amazon MX Player onto our platform, we are expanding the range of stories available to Indian audiences and making it easier for them to access quality entertainment in one seamless environment.”
Through Whale TV’s personalized home screens and AI-driven recommendations, viewers can easily discover content from Amazon MX Player that aligns with their individual preferences across Indian and international programming. The partnership strengthens Whale TV’s growing app ecosystem in India while further extending Amazon MX Player’s reach across connected TV platforms.
Through this partnership, Amazon MX Player and Whale TV aim to enhance the Free TV experience for Indian audiences, bringing together choice, ease of access, and premium storytelling, without the barrier of subscription fees.
About Whale TV
Whale TV is an independent TV operating system that makes TVs smart and simple to use. Since its inception in 2011, the company has worked with more than 400 TV brands and enables over 46.5M monthly active TVs around the world to help consumers discover, find and watch their favorite entertainment. With its easy-to-use TV OS, the company connects consumers, TV brands, content providers and advertisers. Whale TV is headquartered in Singapore and has teams collaborating across the globe to make TV better for everyone.
About Amazon MX Player
Amazon MX Player is India’s leading free, premium, ad-supported video streaming service. In addition to its own apps on mobile and Connected TVs, viewers can also access Amazon MX Player through the Amazon shopping app, Prime Video, Fire TV, and Airtel Xtreme. The service reaches 250 million+ unique monthly viewers across metros and Tier 1–3 cities, firmly establishing its position as one of India’s most loved entertainment destinations. Amazon MX Player offers a diverse slate of originals, reality shows, international series, and a massive movie library across genres, with franchise-led originals including Ek Badnaam Aashram, Rise & Fall, Bhay, Campus Diaries, Jamnapaar, Raktanchal, Campus Beats, Hip Hop India, Hunter – Tootega Nahi Todega and more. In 2025, 7 Amazon MX Player titles featured among the Top 50 OTT shows (as per Ormax Media). The service also hosts India’s largest collection of localized international content under MX Vdesi, and has expanded into mobile-first storytelling with MX Fatafat, its free micro-drama offering.
About Amazon
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in enables customers across India to shop for millions of products, make payments with Amazon Pay, and watch free entertainment content with Amazon MX Player.
Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking. Amazon Advertising, Amazon Prime, Prime Video, Fulfilment by Amazon, AWS, Kindle, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.
