Amsterdam, 11th September 2025 – Whale TV today unveiled three new reference designs that will help smart TV and projector makers bring faster and more premium models to market start from 2026, while maintaining its price competitiveness. The new 2K design is 20% faster with more memory bandwidth, making every day viewing smoother and snappier. For 4K, brands can choose from two options: an advanced design that can support 60Hz motion smoothing (MEMC) and Dolby Vision 2, or a premium version that adds ultra-clear 120Hz/144Hz/165Hz refresh rates for sports fans and gamers who want every detail sharp and fluid.
Whale TV is a licensable TV operating system that makes it easy for brands to build smart, intuitive TVs and projectors. With Whale OS 10, viewers enjoy personalized recommendations, user profiles, and AI-powered guidance that helps them quickly find the shows, movies, or apps they love—whether streaming, live, or on-demand. The built-in Whale AI Voice assistant, powered by ChatGPT and large language models, lets users talk to their TV naturally.
Designed for worldwide use, the Whale TV OS supports all tuner standards and offers localization in 68 languages. Backed by over a decade of experience, Whale TV is already working with 13 TV manufacturers, including Moka, KTC, Express Luck, HKC, and SQY.
2K reference design
4K reference design
Premium 4K reference design
About Whale TV
Whale TV is an independent TV operating system that makes TVs smart and simple to use. Since its inception in 2011, the company has worked with 400+ TV brands and enables 44M+ monthly active TVs around the world to help consumers discover, find and watch their favorite entertainment. With its easy-to-use TV OS, the company connects consumers, TV brands, content providers and advertisers. Whale TV is headquartered in Singapore and has teams collaborating across the globe to make TV better for everyone.
